What We Believe

Victory Media Inc. was built on a foundation of loyalty, integrity and respect and we hold these tenets close as we develop successful, lasting relationships with our clients.

We believe in making business personal, never hesitating to challenge this wonderful, accessible digital age with some old-fashioned manners and values. We seek to solve problems and add value.

We specialize in aesthetic marketing, which has helped us nurture a rich understanding of your patients’ behaviours, preferences and tendencies. Our expertise lies in creating insightful, goal-driven marketing strategies for you… while you look after your patients.

And you should probably know…we believe in picking up the phone. Emojis. Learning from our mistakes. Challenging ourselves to learn every day. Unicorns. Serving and protecting what we care about. The power of our mothers’ kitchens. Chocolate is ruined by raisins. Hot drinks on cold days. Abs are great… but have you tried doughnuts? Wine. Long hugs. Wine. Quick cups of tea. Did we say wine? Leaving a little kindness wherever we go. Our vibe is totally attracting our tribe. Well-behaved women rarely make history. Wanderlust.

At Your Service

Meet Our Team

Tara Carere

Creative Director

Tara Carere

Creative Director

WHY Victory Media?
I started my journey with Victory Media intent on inspiring the world with beautiful things (only slightly ambitious). I’ve always dreamed of being a strong and savvy business woman and also of unearthing and nurturing incredible talents. It’s my greatest professional pleasure to work with and own this company. I love it. I love every person associated with it. I feel so fortunate to get to do something I love everyday, for clients I adore and with a team of women with whom I am deeply entrenched in sisterhood. I hope you will love doing business with us for many reasons…mostly I hope you find us genuine, dependable and smart. Really smart.

About me.
I’m a West Coast girl with deep love for big mountains and salty air. I studied at the University of Victoria but my more relevant alma matter is Cosmedica, where I grew into the world and life of aesthetic medicine quite honestly. I began in an entry level position and worked my way into Director of Communications over a tenure of about 10 years. I loved it there. With Victory Media, I’m very passionate about helping inspired physicians, practices, managers and teams realize beautiful, well-spoken brands and about providing them with unfailing, forward-thinking marketing support. I’ve grown up in this industry – it’s what I know.

Funny story…
I’ve had some interesting experiences in my life: I once drank Vodka and RedBull from the Stanley Cup (courtesy of Andrew Ladd of the 2006 Carolina Hurricanes). My now hubby and I lived in Lausanne, Switzerland for a year (one of the greatest years of my life). In another life, I was a FORD Model. I had this funny spell of success in my late teens and early 20s and was fortunate enough to work on amazing fashion and TV projects with some incredible photographers, stylists and artists. At 17, I landed myself a 7-Up commercial directed by John Frankenheimer. I almost hate to disclose it but it’s pretty funny so…search YouTube for “What would James Bond do?” The greatest thing I’ve ever done though, by far: marry my best friend and have the world’s coolest little babes – Gigi and Henry. You’ll hear me talk about them A LOT.

Alyssa Dubé

Marketing Manager

Alyssa Dubé

Marketing Manager

WHY Victory Media?
I feel like I’m one of the lucky ones. I wake up every morning, pour myself a cup of coffee (coffee first, always), and walk into my office genuinely excited to get to work. I spend my days working with passionate clients and incredible partners, but most of all, with the talented women who make up the Victory Media team. These beautiful ladies continuously inspire, teach, and motivate me, and—sometimes most importantly—keep me laughing on a daily basis. I feel so fortunate to have the privilege of doing something that I love, with co-workers that I call friends (sometimes while wearing my pyjamas – am I allowed to say that?).

About me.
Originally a small town girl, I now live in Canada’s capital city with my dreamboat husband Sean, our son Dax, and our Goldendoodle Opie. I moved to Ottawa for University, but this small-town-disguised-as-a-big-city ultimately won my heart (despite all the snow). I’ve had a longstanding love affair with words since the day I could string a sentence together, and I knew that one day this relationship would serve me well. Lo and behold, I’ve been in the marketing field since graduation day, and my time is largely spent dreaming up creative content and fulfilling my duties as Victory’s resident quality assurance queen. I love good books and trashy TV (looking for a “Friends” quote? I’m your gal), and I refuse to go anywhere without a snack in hand – a rule that is enforced by both my husband and my mother.

Funny story…
I’ve always said that my life can be summed up in a series of contradictions. I’m an introvert with more than a few extroverted tendencies. I prefer to be outdoors, but hate the cold, and I love being active despite my complete lack of athletic ability (though I am the proud winner of several father-daughter bowling tournaments, thank you very much). I regularly chase chocolate chip cookies with kale smoothies, and pair vegetables with craft beer. And of course, I love to travel—a backpacking trip in Europe and my honeymoon in Thailand are chart-toppers—but I not-so-secretly dream of living in a cul-de-sac populated by all of my very best friends.

Kelcey Hamilton

Design Manager

Kelcey Hamilton

Design Manager

WHY Victory Media?
I stumbled upon this little gem unexpectedly and am SO STOKED I did. Victory has given me something I will forever be grateful for: a happy and healthy work environment. I can honestly say I love my job and absolutely adore the women I work with. We empower, uplift and support each other and our clients. I’ve learned so much about the skin care world, aesthetic medicine and how to be a better person, overall. We are all from different parts of Canada and have found our way to each other. We have something pretty special, I guess you could call us soul mates. I hope that’s what our clients feel when they join the family!

About me.
I’m from the capital but have never related to the term ‘city girl’. I’ve always been drawn to fresh country air and I now call the quaint little town of Brighton, home. I’m still a proud ‘glamper’ though! Getting into Graphic Design school at Algonquin College was a long shot for a girl who didn’t even know how to use Photoshop starting out. I taught myself, put together a portfolio and was accepted. I love creating beautiful pieces and this position allows me to do so every day. Puppies and pizza are the way to my heart and I love them equally. I also have a deep love of travel and I lived in Ireland for a time. I left a little piece of my heart there which returned home with me when my now-husband proposed there. Man, I love that guy! Beyond racking up our Avion points for our next trip, we live pretty simply. We have a little white home with black shutters and a golden retriever puppy named Murphy. We take advantage of the wine country close by, the Provincial Park down the street and we’ve become the best gym buddies. The newest addition to our little family is our beautiful baby boy Brady – we’re smitten, to say the least.

Funny story…
I’m someone who loses everything. Sometimes I find it two seconds later, sometimes I don’t. When I first interviewed with Victory, I shared a story of being pick-pocketed in Europe. I made a strong case: it was certainly not me who left my passport, Visa and debit card behind. Nope, I was robbed! Leaving the interview, Tara comes running out behind me carrying the purse I had left behind. Yup.

Kathryn Sawers

Director of Social Media

Kathryn Sawers

Director of Social Media

WHY Victory Media?
My work with Victory Media began on a serendipitous note. I was in the midst of pursuing an undergraduate degree in Communications and looking to make a change after a successful tenure managing a respected medispa in Vancouver. My knowledge base as a medical aesthetician made Victory Media a perfect fit for my next career path in marketing. And now every day, I pinch myself as I get to work with the most inspiring, giving and incredibly intelligent women. The Victory Media culture is one of evolution, excellence and positivity – like no other I have experienced. Pair this with the innovative clinics we work with and you have a dream job. No joke.

About me.
I hail from Calgary where an early encounter with a dermatologist taught me the importance of protecting my skin from the dry prairie air. My first facial at 16 got me hooked on the beautiful world of skin health from which I have forged a 16-year career as a medical aesthetician. This wonderful vocation brought me to Vancouver and has nurtured my natural inclination towards wellness; I love living the active and healthy lifestyle that the West Coast culture affords. As the Social Media Director of Victory Media, I am passionate about the storytelling forum this communication medium affords us; educating patients on skin health issues and raising brand awareness for the exceptional practitioners we work with inspires me every day.

Funny story…
I believe in pushing myself to continually grow and this often means I do things that scare me a little. I have scaled down cliff-sides to find secret hot-springs, eaten gizzards in the name of culinary experience and practiced back-side 180s in the snowboard park. I’m one of those quiet types you would least expect this kind of stuff from (I blame my Dad who was a bit of a renaissance man). This spirit of adventure inspires my daily creative efforts and my endless pursuit for personal and professional excellence.

Lauren Kyle

Digital Marketing Manager

Lauren Kyle

Digital Marketing Manager

Victory Media, Natalie Neerhof

Natalie Neerhof

Graphic & Web Designer

Victory Media, Natalie Neerhof

Natalie Neerhof

Graphic & Web Designer

WHY Victory Media?
From the minute I interviewed with Victory, I knew I wanted to be part of this team of strong, creative, and talented women who not only provide caring support for their clients, but also for each other. Their positive vibes drew me in from the start, and their daily kindness and humour make me so happy to wake up and contribute to this work every day. I’m grateful to have such stellar role models to guide me!

About me.
I’m originally from the small town of Brighton, Ontario, but I now call a cozy, succulent-filled 2 bedroom apartment in Ottawa—where I spend my days drinking endless cups of tea while using the best of my creative genes for Victory—home. I’ve fallen in love with the buzz of the ByWard Market, both for a Saturday night drink or a Sunday morning stroll.

I’m the youngest of five daughters. This means I essentially grew up with four extra mothers (who still audit my social media on the reg). Growing up, it was a house filled with missing hair elastics and “borrowed” clothes. Having four sisters becomes pretty ingrained in your identity – it’s a big part of how I see myself. But the opportunity to invest in my individual talents and pave my own way has been an exciting thing. I’m on the path to independence! It just so happens that that path has led me back into a tight group of ladies!

Funny story…
Coming from a small town has its perks. There’s not much traffic, and you happen to hear a lot of news through the ol’ grapevine. In this particular case, it really worked in my favour! I’m not sure if it was through my older sister’s high school friend, or if my aunt told my Mom, but I somehow heard that Kelcey (Victory’s Senior Graphic Designer) was working in my hometown of Brighton and killing it as a graphic designer. A couple of messages and Earl Grey teas later, here I am! 

Natália Menin

Junior Graphic & Web Designer

Natália Menin

Junior Graphic & Web Designer

WHY Victory Media?
Making a difference while doing something I love was always my career dream. That’s why in 2017 I started to work helping entrepreneurs and small companies bring their businesses to life through intentional design.

As soon as I arrived in Canada in 2021, I knew I wanted to join a multi-disciplinary team that had a similar goal. Thanks to extensive research, I found Victory! After reading their website, social content, and attending the interviews, I knew this would be a great place to work.

And I was so right! Since day one, the team has been welcoming, effective in communication, and filled with exciting projects.

About me.
Originally from the big city of São Paulo, Brazil, I now live in beautiful Victoria, BC with my husband. My family has a background in the communications field (my dad studied Marketing, my mom and grandpa Journalism, and my sister Graphic Design), so since I was a little girl, I was surrounded, inspired by, and connected to this field.

I guess that’s why I studied Marketing at University. But I quickly changed my path when I fell in love with Graphic & Web design during an internship.

My family has Italian and Greek origins, and multiculturalism always fascinated me – this, in my opinion, is what makes the world a better place! And that’s why I’m proud to call Canada (a country that embraces diversity) my second home.

In my free time, you’ll find me hiking, watching a sunset, taking photos of nature, cooking (pizza is our family’s specialty!), having a nice glass of wine, traveling (when the world situation allows), and connecting with friends and family!

Funny story…
Okay. Not even I can believe I did this.

I have two passports (Brazilian and Italian), but I always use the Italian one when traveling outside of Brazil. During University, I lived in Australia for a year. On my trip back to Brazil, I forgot to keep my Brazilian passport with me – I left it in my checked-in luggage.

So guess what? I arrived in my own home country as an international traveler! And I stood in a 2-hour line to pass through the border. At least now I have a Brazilian stamp for my collection!

Brigitte Donaghy

Social Media Coordinator

Brigitte Donaghy

Social Media Coordinator

WHY Victory Media?
A favourite mantra of mine is ‘I don’t chase, I attract – what is mine will find me’ … however, when I came across Victory Media I CHASED hard. I knew from the moment I stumbled across Victory’s job listing (they were recruiting a unicorn, by the way) that these were my people. For 3 years, I *healthily* stalked their job listings and followed up again and again until they had a spot for this unicorn. I couldn’t be more grateful to finally work with this team every day – they’re overwhelmingly supportive, unbelievably flexible and scarily good at what they do. Victory is a hub for success and growth of all kinds – I can’t wait to see where our clients and this beautiful team go from here!

About me.
Oh boy … how much time do you have? Kidding! I grew up in Toronto (pronounced Tor-on-o 😉 ) and went to university in Rhode Island where I studied marketing and played D1 soccer. When I came back home, my parents had moved all the way out to Port Hope which probably would’ve been more of a culture shock had I not just spent 4 years in America’s smallest state! I quickly landed a sales job and just as quickly realized it was NOT for me and my heart truly belonged to the wide world of marketing. Here I am now! Oh, also, I love traveling…don’t love planes. Love exercising…don’t love running. Love chatting…don’t love chatting about myself!

Funny story…
Okay, so let’s travel back to senior year of college. My best friend just came back to the soccer team after some time off due to a family emergency. We were celebrating at a restaurant that also had a pool and she goes, ‘I’d love for all of us to jump into the pool together, it would be such a fun video!’ Of course, we were all ready to do whatever would lift her spirits. After jumping in, I ran back over to the table to grab my purse and phone and as soon as my feet hit the patio stone, I slipped and broke my fall with my eyelid 🙂 Not only did I have to wear a plastic face mask for the remainder of my senior soccer season, I had to explain to my coaches why I was showing up to practice with fresh stitches. Needless to say, no running by the pool kids!

Brittany Gregorio

Content Strategist

Brittany Gregorio

Content Strategist

Sophie Nedwidek

Senior Marketing Coordinator

Sophie Nedwidek

Senior Marketing Coordinator

Danielle Evans

Marketing Coordinator

Danielle Evans

Marketing Coordinator

WHY Victory Media?
After graduating college in the middle of a global pandemic, finding a job was not the easiest task. Lucky for me, I came across Victory Media whom I instantly felt so connected to. Every day I wake up excited to go to work and connect with these ladies (even if it’s only through a computer screen) to produce such expert and creative content for our clients. Victory is a team of empowering, supportive and positive women who push me to grow and be my best self every day and I am so glad I get to call this my job.

About me.
I am a Vancouver Island gal, born and raised, so naturally I love all things West Coast. Hiking, camping, fishing, beaches… the list goes on. My lust for adventure drives me every day to try new things. One of my biggest adventures was moving to Switzerland to continue my studies at the University of Bern. I caught a bad case of travel bug and roamed throughout Europe falling in love with culture, food and new friends. Don’t be surprised if one day I pack up my laptop and start working online from a small villa in Tuscany, Italy. When I’m not dreaming about jetting off to foreign countries (hardly ever), I enjoy cooking, crafts, and gardening. The key to my heart is ice cream and The Office… or maybe even a craft beer!

Funny story…
My dad has been a commercial fisherman his entire life, the trade passed down for generations. When I was born there was talk about me not being a boy to help deckhand on the fish boat. My dad’s response? “Girls make good deckhands too!” Sure enough, my interest in fishing surpassed my brothers’ and I have gone on to deckhand for my dad up the West Coast of British Columbia since I was 8 years old.

Corrina Parent

Marketing Coordinator

Corrina Parent

Marketing Coordinator

WHY Victory Media?
The minute I hung up the phone after my first interview, I knew Victory Media would be a magical place to work and that feeling has never gone away. I wake up every day genuinely stoked to go to work (aka my living room), which sounds made up but I promise it’s real! This is a team of inspiring, supportive, funny, creative powerhouses and I am so honoured to be a part of it.

About me.
My background is a bit of a mixed bag – I spent most of my 20’s with very itchy feet, wandering the world and learning everything I could. I did my undergrad at the University of Victoria and have post-degree diplomas from both Simon Fraser University and Vancouver Island University. I worked for a boutique public relations agency in Vancouver after university where I fell in love with the creative process, but then my bleeding heart led me to the field of mental health and addictions. The desire to be creative and help businesses tell their story drew me back to the world of communications and I eventually found my way to Victory!

I love sitcoms and big mugs of tea in the winter, lazy river floating and gardening in the summer. I also have a rescue pup named Sebastian who I will absolutely force you to look at pictures of. If you have cheesy dad jokes, I always want to hear them.

Funny story…
After I graduated university, I was at a bit of a loss with what to do with myself for work because I wasn’t quite ready to be a grown up yet. After a red wine fuelled application and 6 months of paperwork – I ended up as a lifeguard on a cruise ship! I spent 6 months working and living on board the Sapphire Princess, sailing up and down the Asia-Pacific Coast. I saw incredible cities, ate amazing food (not the crew food on the ship though, bleh), learned all the best South African and Phillipino cuss words, the best hiking routes around Moldova, and can confidently distinguish between a Northern English and Southern English accent; it was an experience I’ll never forget!