|   The Industry

Industry insights: volume one.

Botox had a birthday, CoolSculpting introduced a new Global Ambassador (one you might recognize), and more. The internet is filled with information about every industry, and ours is no excep...
  |   Practice Development

Delivering the perfect patient experience.

The aesthetic patient is a hybrid between a medical patient with a need, and a paying customer with a choice. As this ever-expanding industry continues to grow, these choices are seemingly endless,...
  |   Life at VICTORY

Life at VICTORY.

A look at what we do, how we do it, and why. Also … wine. Well hello there and welcome to our new blog. We are big fans of this cozy corner of the web. Truth be told, we do wish there were some...
  |   Aesthetic Marketing

The year’s biggest marketing lessons.

From our position as marketing support for some of North America’s finest aesthetic practices, we work with all kinds of messaging and marketing tools through the year. There are always a few impor...
  |   Aesthetic Marketing / Practice Development

The importance of a logo.

As a business, you are constantly trying to set yourself apart from the crowd: Intrigue the client base! Make them want to ask questions! Get them involved and identifying with the brand! A clever ...