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  |   Practice Development

Retailing for the complete patient experience.

Here's how to increase skin care sales, and your patient experience. At Victory Media, our social media and marketing efforts centre around showcasing your products and services to your ideal au...
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  |   Practice Development

The benefits of patient surveying.

You can be one of the most successful aesthetic practices in the world and you have all the insights you need to do this, right at your fingertips: the most sophisticated and forward-thinking busin...
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  |   Aesthetic Marketing / Practice Development

Aesthetic brand marketing: How to define your brand.

If I were to ask you whether your practice has a defined brand, you would probably say yes. You have a logo and a website, so you’re all set, right? Wrong. These elements are all important pieces o...
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  |   Aesthetic Marketing / Practice Development

Plastic surgery marketing strategies to gain new patients.

Plastic surgery is an ever-expanding industry; according to the American Society for Aesthetic Plastic Surgery’s 2016 annual report on industry trends, American patients spent more than 15 bill...
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  |   Practice Development

The power of patient recall.

Don’t overlook the benefits of this crucial patient strategy. Chances are, you spend a lot of time and energy thinking of ways to attract new patients; we do too. Building a patient base and...